Megan Okonsky - Freelance Copywriter and Travel Blogger
Writing has always been a part of my life. When I was 2, I wrote my first "book," detailing the gifts I received from my grandparents at a birthday party. It was called "When I was 2." At the end, I promised a sequel: "When I was 3." I've been pretty busy with other projects since then, so the sequel has been put on the back burner 😉
The idea of turning writing into a career was always in the back of my mind, but it seemed unobtainable. Novel writing was not my expertise (despite the success of the well-acclaimed "When I was 2,") and the secrets of ghostwriting did not make its way to me until I was in college. At Temple University (Go Owls!) I studied public relations. While in school, I found the history of public relations and communication very interesting, but wasn’t interested in pursuing a position at an agency myself. The writing aspect of the degree was more intriguing. I completed my requirements a semester early, allowing me to take four courses that were completely my choice. Three of those courses were writing classes, focusing on the arts of poetry, memoir, short story. (The other course was an American Sign Language class, which I found to be one of the most fascinating experiences of my college career.)
Where Does Copywriting Come In?
I got my first copywriting job out of college after responding to a Craigslist ad. Craigslist had helped me get jobs in the past, and in an act of desperation after quitting a low-paying AmeriCorps job, I went straight to the “writing” section of the job board and started to apply. When I was approached with some trial blog posts for defense lawyers and probate attorneys, I was taken aback. How was I going to tackle these posts? I was lucky enough to churn out some pretty decent content with the research provided, and got the job.
During that year in Austin when I had my first copywriting job, I grew into my role as a copywriter. My supportive bosses took me through inbound marketing and SEO courses that opened my eyes to how content marketing could help businesses get recognized in a digital age. All of a sudden, I was interested in marketing and sales. These interests have propelled me to not just complete the jobs at hand, but work with an SEO focus. Blog posts and other marketing content doesn’t just provide information; it sets your website and your business up for success throughout each step of the buyer’s journey. The right content makes this progression natural, until website visitors become loyal supporters and promoters of your brand.
Freelance Writer and...Travel Blogger?
When you browse around the site, you might see some photos of egg coffee, converted buses, and skylines. These are all photos from my travels through Europe, Asia, Australia, New Zealand, and the United States of America. My passion for travel isn't just supported by my copywriting...it's a way to learn more about content marketing and a way to blend all of my passions into one big bowl of happiness.
My knowledge of SEO continues to grow as I gain experience through work, research, and personal projects. Beat, Broke, Backpacking started as a travel blog that let my parents and relatives know that I was alive during my backpacking adventures through Europe. Now, I use the website as a tool to experiment with WordPress, SEO best practices, and influencer marketing. I translate the successes I have accomplished with BBB (including first-page ranking blog posts and sponsorships with apps) to help all of my content perform for my clients.
So, let's get started on this journey together! My copywriting services can help you create marketing materials that help customers find you online, and gather the information they need when it's time for them to make purchase decisions. Whether you need blog posts, web copy, or other ghostwriting services, you can rely on me to produce informative, concise, purposeful copy.